POKER KINGDOM COFFEE GIFT BOX
Novum Design Award
WINNER
SILVER
Packing Design Category
in
2019
Project Title
POKER KINGDOM COFFEE GIFT BOX
Project Function
GIFT BOX
Project Location
Taiwan, Taipei
Project Tags
Poker, Kingdom, Coffee, Packaging Design
Office Name
Hong Da Design Studio
Team Members
JIANG HONG-DA, SU I-CHAN, GU YI, CHIEN YU-SHU, LING YU-RONG
Office Link
Copyrights
HWC ROASTERS FOOD & BEVERAGE CO., LTD
Project Description
Classifying coffee is always the hardest part since there are complicated. The designer used a system of classification which makes complicated information about coffee like types, flavors, origin, roasting levels and processing methods sorted by the idea of poker. The designer has also visualized numerous information and figures to help consumers choose the coffee they like intuitively and easily.
The high-density fibrous paper has been chosen for the product. The application of the wasting materials of the fir forest has reduced the stress on the local environment and the natural materials applied are easy to decompose. The gold has been applied to the box of the gift box which represents the golden ground growing the coffee trees. The hot Stamping technique has been applied to build up "the wall of the kingdom of best coffee". The golden ratio and the golden cut have been used to make the illustrations, the four suits represent the four processing methods individually. The best geometric appearance is successfully built up by the form, the colors, the stories and the elements of coffee.
Project Link
Image Credits
Mo Chien
NDA190280
DESIGN SCORE: /100
83
SILVER
Novum Design Award Winner in
2019