"We Belong to Something Beautiful" - Jason Naylor X Sephora

Novum Design Award
WINNER

GOLDEN

Digital Art and Graphic Design Category

2019

Project Title

"We Belong to Something Beautiful" - Jason Naylor X Sephora

Project Function

Billboards in timesquare, Store Decals and Interior signs, T-shirts etc

Project Location

New York City

Project Tags

Makeup, Design, Sephora, Fashion

Office Name

Fillin, Inc.

Team Members

Jackie Collins, Thomas Feinstein, Jason Naylor, Elise Costello

Office Link

http://www.fillinglobal.com/

Copyrights

Fillin, Inc. & Jason Naylor

Project Description

"Sephora believes in championing all beauty, living with courage, and standing fearlessly together to celebrate our differences.

We will never stop building a community where diversity is expected, self-expression is honored, all are welcomed and you are included.

WE BELONG TO SOMETHING BEAUTIFUL."

They hired Jason Naylor to create these designs as they believe that he and his art embody their "we belong to something beautiful" statement. Jason stands by these words and support EVERYONE being true to who they are. If you think about what it means to belong, Jason believes that “to belong” really means to stand out. To be different. And that’s what makes this “something beautiful” so magical. You don’t have to fit in to fit in. You have to just be your honest, raw, and true self - whatever that means. And that’s your ticket to this party. Thats exactly how you’ll belong. ✨

Project Link

https://www.sephora.com/beauty/belong

Image Credits

Jason Naylor