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COSMETIC KIT 2.0.

Novum Design Award
WINNER

GOLDEN

Packing Design Category

in

novum_logo_black.png

2019

Project Title

COSMETIC KIT 2.0.

Project Function

packing design for cosmetics

Project Location

Seoul, Korea

Project Tags

packing, design, cosmetics, kit

Office Name

Second White Studio

Team Members

Second White Studio

Office Link

secondwhite.com

Copyrights

Second White Studio

Project Description

'Color Lock gives a present of beauty to many people.'
Color Lock tries a product named Sumang makeup set that targets people who start makeup.
The new logo is recreated with a trendy and sensuous logo, breaking away from the previous rigid Color Lock logo.
Start the makeup with Sumang and cleanse it with Sumang. This is a continuous repetitive behavior like a circle.
We wanted to express the entire makeup effort that led to the line surrounding Sumang.
It also contains keywords of Sumang, trendy, confidence and a professional feeling.
Color selection is the emotional expression in design.
Color Lock designs try to change the overall tone. With natural gradation from cool tone to warm tone, it shows the product to be more stylish and lively. Also, this overall color represents a perfect balance with skin and a variety of makeup products that can be tried with the Color Lock makeup kit.

Project Link

Image Credits

Second White Studio

COSMETIC KIT 2.0.
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NDA190568

DESIGN SCORE:      /100

95

GOLDEN

Novum Design Award Winner in

2019

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