COSMETIC KIT 2.0.
Novum Design Award
WINNER
GOLDEN
Packing Design Category
in
2019
Project Title
COSMETIC KIT 2.0.
Project Function
packing design for cosmetics
Project Location
Seoul, Korea
Project Tags
packing, design, cosmetics, kit
Office Name
Second White Studio
Team Members
Second White Studio
Office Link
secondwhite.com
Copyrights
Second White Studio
Project Description
'Color Lock gives a present of beauty to many people.'
Color Lock tries a product named Sumang makeup set that targets people who start makeup.
The new logo is recreated with a trendy and sensuous logo, breaking away from the previous rigid Color Lock logo.
Start the makeup with Sumang and cleanse it with Sumang. This is a continuous repetitive behavior like a circle.
We wanted to express the entire makeup effort that led to the line surrounding Sumang.
It also contains keywords of Sumang, trendy, confidence and a professional feeling.
Color selection is the emotional expression in design.
Color Lock designs try to change the overall tone. With natural gradation from cool tone to warm tone, it shows the product to be more stylish and lively. Also, this overall color represents a perfect balance with skin and a variety of makeup products that can be tried with the Color Lock makeup kit.
Project Link
Image Credits
Second White Studio
NDA190568
DESIGN SCORE: /100
95
GOLDEN
Novum Design Award Winner in
2019