illombo Shanghai
Novum Design Award
WINNER
GOLDEN
Interior Design Category
in
2023
Project Title
illombo Shanghai
Project Function
Retail
Project Location
Shanghai City, China
Project Tags
Interior Design
Office Name
3 Trees Group
Team Members
BOA, Nancy, Steven Yang, Lynn Liao, So Studio
Office Link
Copyrights
3 Trees Group
Project Description
In the factory laboratory, the bright glass tiles and hard metal materials express the brand's concept of women's independent and neutral self-confidence, while combining with dark wood to reflect the industrial sense. The brand colors are flexibly interspersed in the space to establish the storytelling of the space and the brand.
Designer will nail polish manufacturing process mechanical abstract expression, combined with the production process, let the design throughout the space of the art device, the use of multimedia visual art device with green plants, combined with the brand's healthy and natural design concept, the art device symbolizes that the brand is a fertile breeding ground for healthy and harmless beauty products.
At the same time, the characteristics of the flow state of the products are applied to the division of the space and props, the use of curved such a free form to soften the entire space, similar to the nail polish glossy material connecting the characteristics of the brand's products, with the interaction of the LED screen and the dynamic video simulation of the flow state of the nail polish, to create a different atmosphere of the beauty factory.
Project Link
Image Credits
Wen Studio
NDA230732
DESIGN SCORE: /100
92
GOLDEN
Novum Design Award Winner in
2023