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Greentown·The Bright Moon Sales Center

Novum Design Award
WINNER

GOLDEN

Interior Design Category

in

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2023

Project Title

Greentown·The Bright Moon Sales Center

Project Function

Sales Center

Project Location

Urumuqi, Xinjiang, China

Project Tags

Interior Design, Natural, Commercial

Office Name

PXD

Team Members

Gao Ang, Xie Tianzi

Office Link

Copyrights

PXD

Project Description

Xinjiang has always been an integral part of China's western territory. The region conjures images of snowy mountains and glaciers, lush grasslands, the Gobi Desert, and the iconic ancient Silk Road. Urumqi serves as a key city on the New Northern Route of the ancient Silk Road and acts as a hub for economic and cultural exchanges between the East and West. It is a melting pot of Western and Chinese cultures, exhibiting multicultural characteristics. Defined by its openness, warmth, generosity, and progressiveness, Urumqi is the most dynamic city in Central Asia.
We have extracted the natural elements of Xinjiang and the cultural allure of the Silk Road, seamlessly integrating both into our space design. The dominant colors are desert yellow, prairie green, and Gobi brown. Large expanses of the space feature shades of beige, light gray, and warm earth tones, evoking a sense of purity and calm. Green serves as a complementary color, accompanied by plants, to infuse a natural ambiance into the interior. This allows visitors to fully experience the passion and imagination inspired by both the ancient and modern Silk Roads.

Project Link

Image Credits

BZD

Greentown·The Bright Moon Sales Center
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NDA230804

DESIGN SCORE:      /100

92

GOLDEN

Novum Design Award Winner in

2023

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